# Committee of Advertising Practice

Type: organization

Source: Healthcare Intelligence Brief — https://gethealthbrief.com/entity/committee-of-advertising-practice
Canonical HTML page: https://gethealthbrief.com/entity/committee-of-advertising-practice

## Timeline

- **2026-03-12**: Watchdog Warning — Watchdog warns that irresponsible and dangerous ads remain widespread despite previous interventions.
- **2023-01-20**: Enforcement Notice — ASA and CAP issue a formal enforcement notice to the entire cosmetic surgery industry regarding BBL ads.
- **2022-06-15**: First ASA Crackdown — ASA issues a series of rulings against clinics for irresponsible BBL ads on Instagram.
- **2018-10-01**: BAAPS Safety Warning — The British Association of Aesthetic Plastic Surgeons advises members to stop BBL procedures due to high death rates.

## Recent coverage (1 stories)

### Watchdog Warns of Persistent Irresponsible Brazilian Butt Lift Advertising
2026-03-12 04:10:21 · Sentiment: Neutral · Impact: 5/10 · Sources: 6

The UK's advertising watchdog has issued a stern warning regarding the continued prevalence of irresponsible marketing for Brazilian butt lift (BBL) procedures. Despite previous regulatory crackdowns, practitioners are frequently downplaying the significant clinical risks associated with the high-mortality surgery on social media platforms.
Full story: https://gethealthbrief.com/story/asa-warning-brazilian-butt-lift-advertising-risks

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://gethealthbrief.com/guides/methodology for the full editorial methodology.